THE ONLY STRATEGY
DESIGNED TO TACKLE THE MODERN WORKFORCE
A digital world requires a digital response. The days of paper and in-person meetings are over. Diverse Workforce Consultants is the key to a digital union avoidance strategy.
Employees are connected with coworkers on social media
Employees who use social media at work
Employees have already posted online about their employer
In the digital age, discontent is likely to be voiced online, shared while at work, and quickly spread to connected groups of employees. How, when, and where companies communicate with their employees is wildly different than it was 10 years ago.
Who is DWC?
Diverse Workforce Consultants combines the tried and true methods of successful union avoidance with digital practices, principles, and platforms. Our unique strategy draws from a variety of industries, such as marketing, political advertising, and statistics, to best understand and communicate with your employees. We bring over 25 years of experience and a team of diverse consultants.
DWC's Digital Avoidance Strategy At Different Stages
A highly specialized, multi-pronged approach
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Conditions at work conducive to organizing
In order for there to be organizing, there must be a work environment where employees are receptive to a union’s messaging. DWC monitors, categorizes, and assigns risk level to the digital sentiments expressed by employees. Leveraging technologies, we are able to inform our client on how to adapt their messaging proactively, and in response, to what is expressed online.
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Initial conversations
Union campaigns start with a few employees having initial conversations with union organizers on how the union could address workplace issues. Today, most of those conversations are done digitally. DWC’s intimate understanding of social media platforms allow us to trace connections between employees and organizers. We advise our client on how to mitigate the spread of union messages, and inform our clients of what small groups are most at risk for receiving union messaging.
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Fact gathering
Once an organizing committee is formed, the union charges them to get as many facts about the workplace as possible. DWC utilizes high-level data analysis to gain an in-depth understanding of your employee population. Working hand-in-hand with existing demographic information, we determine how and why certain populations within your organization may vote in an election.
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Growing their numbers
Union growth is initially built through the relationships of the internal organizing committee approaching employees who they trust to keep their underground campaign a secret. Those employees then spread the union message via Facebook, WhatsApp, Signal, FaceTime, and other digital platforms. DWC creates content that can be shared organically and strategically on the same platforms as the union uses. This allows for greater message penetration within your organization.
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Card signing
When support gets a solid foothold, the union utilizes its internal supporters to solicit employees to sign union authorization cards. In the past, this was done mostly with paper authorization cards, however many unions have now moved to sending and collecting those cards electronically through text messages and emails. DWC assists management in counteracting union messages through the creation of direct-to-employee communications. We bring to the table existing platforms to manage, send and receive direct-to-employee communications. Additionally, we have a robust portfolio of content that can be tailored and delivered to your employee group.
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Election
If the union collects a sufficient number of cards for them to invest in requesting an election, unions contact the NLRB and file an election to determine if they will represent employees.
A Quick Note
Employers can stop a union’s efforts at any stage of this process. The best way to stop a union from organizing your workplace is to create an environment where employees feel empowered and able to address their concerns with management directly. Doing this prevents the initial conversations from happening. However, with an effective digital strategy as employed by DWC, you will be able to thwart the union’s effort at every stage of organizing.